Cabler's authentication platform arrives on iPad next month
HBO Go is truly on the go.DirecTV has become the latest distributor to allow HBO subscribers to access 1,400 hours of programming online for no additional fee via the cabler’s authenticated viewing platform. The satellite service will also bring on Cinemax’s digital extension, Max Go. In addition, HBO is following through on its promise to bring HBO Go to the iPhone, iPad and Android-powered wireless devices. Last week HBO began promoting May 2 as the debut date. Heretofore HBO Go was only available via PCs and Macs. HBO will also begin giving HBO Go advance access to select programming prior to on-air debut. Subscribers will be able to access occasional episodes of new series “Game of Thrones,” which premieres April 17, days before they appear on HBO’s linear channels. The cabler occasionally does the same on its video on demand platform, HBO On Demand. HBO Go will also use the preview strategy for the upcoming season of “True Blood.” But as with “Thrones,” not every episode will be available in advance, because the network doesn’t want to “spoil” crucial storyline developments for those who don’t have HBO Go.HBO is putting more and more muscle behind HBO Go, bumping up its programming library from just 600 titles last month. HBO Go is already available to multichannel subscribers signed up with Verizon, AT&T and Cox Communications.
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