Hayes to keynote at NATPE

Exec is chief marketing officer at American Express

American Express chief marketing officer John Hayes will be the keynote speaker at the NATPE confab’s program dedicated to advertising and branded entertainment.

Microsoft Advertising is the lead sponsor of the Jan. 26 Ad Innovations sessions that aim to give producers and studio execs a chance to mix with media buyers, advertisers and brand reps. The National Assn. of Television Program Executives gathering is set for Jan. 24-26 at Miami’s Fontainebleau hotel.

Among the companies with execs taking part in the sessions are AT&T Mobility, Canoe Ventures, Grey Goose Vodka, GroupM Entertainment, IKEA, MSN, MTV Networks, NBC Universal, Ogilvy Entertainment, Pepsi-Cola North America, P&G, Radical Media and Entertainment, SeamBI, Shine Reveille, Twentieth Television, Walmart and Yahoo! Media Group.

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