“Hawaii Five-0” is about to benefit from the power of pro football.
CBS will air a new episode of the island-based drama immediately following the Jan. 23 AFC Championship game. Skein averages 13.2 million viewers and is the most-watched new program of the TV season.
Last year’s AFC Championship between the Indianapolis Colts and New York Jets drew 46.9 million viewers, and was the second-highest rated show of the year on the network besides the Super Bowl.
The strategy has worked before for the net. “Numbers” premiered in January 2005 right behind the AFC title game and the Rob Morrow series went on to run six seasons.