NBC gives drama one-time Thursday airing
NBC has ordered a full season of freshman drama “Grimm.”The series, which melds procedural and horror elements, has been a godsend for the Peacock on Friday, a tough night for all of broadcasters to sustain programs. But “Grimm” is up 50% in its 9 p.m. time slot over the same period last year in the 18-49 demo, where it is averaging a 2.3 rating/7 share. In addition, NBC is going to give “Grimm” a shot to pick up more viewers with a one-time run in the 10 p.m. time slot on Thursday, Dec. 8. It will be an original episode, and another original will air the following night in the series’ regular time slot. Inspired by Grimm’s fairy tales, “Grimm” follows a detective, played by David Giuntoli, battling supernatural forces. The series’ emergence is all the more remarkable given it has gotten little help from lead-in “Chuck,” which has struggled in its final season. NBC has also given back-nine orders to fellow freshmen series “Whitney” and “Up All Night.” “Grimm” is produced by Universal Television with Hazy Mills Prods. and GK Prods. Sean Hayes, Todd Milliner, David Greenwalt, Jim Kouf, Naren Shankar and Norberto Barba are exec producers.
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