After putting a spotlight on the New York fashion scene for years, the CW’s “Gossip Girl” is going out on its own, launching a line of apparel with Romeo & Juliet Couture.
The licensing deal, handled by Warner Bros. Consumer Products and Warner Bros. Television Group, will feature tops, dresses, bottoms and outerwear priced from $80 to $200, that will appear in higher-end fashion retailers, including Kitson, Neiman Marcus and Saks Fifth Avenue, timed with the show’s fifth season launch on Sept. 26.
The line will expand into handbags and accessories for the spring collection.
Designs are inspired by “Gossip Girl’s” characters.
“The entire collection was inspired by the modern and sophisticated young women portrayed in ‘Gossip Girl,'” said David Shamouelian, CEO of Romeo & Juliet Couture. “The designs are intended to empower young, independent women to embrace their feminine side and still maintain their strength.”
The launch will be backed by a national promotional campaign, including on-air ads, online promotions, in-store signage and through various line-launch events.
“‘Gossip Girl’ took the fashion world by storm when it debuted four years ago on The CW Network, and as the series prepares to enter its fifth season and approaches the 100-episode milestone, its looks remain as relevant and iconic as ever,” said Sonia Borris, senior VP, marketing and operations, Warner Bros. Worldwide Television Marketing.
Based on the young-adult novels by Cecily von Ziegesar, the series is narrated by the unseen blogger “Gossip Girl” and revolves around the scandalous lives of Manhattan’s elite.
Series was developed by Josh Schwartz and Stephanie Savage, who serve as executive producers with Leslie Morgenstein, Bob Levy and Joshua Safran. The series is from Fake Empire, Alloy Entertainment in association with Warner Bros. Television and CBS Television Studios.
Romeo & Juliet Couture was founded in 1999 for the European market and introduced to the U.S. market in 2002.