Spanish company unveils fashion world comedy
MADRID — Spain’s Globomedia, one of Europe’s leading scripted TV producers, is readying two new dramas, “Luna, el misterio de Calenda” (Moon), and an untitled comedy set at a fashion magazine.A 19th-century werewolf thriller, “Moon” toplines Belen Rueda (“The Orphanage”), one of Spain’s biggest box office draws, as a judge sent to investigate mysterious occurrences in the benighted village of Calenda. Spanish broadcast network Antena 3 will co-produce and air the skein in primetime. Series rolls next Monday. Imagina Intl. Sales, which is owned by the Imagina Group, a j.v. of Globomedia and Mediapro, will handle international sales. The big city-set, fashion world comedy will portray “normal people living in a sophisticated world,” mixing “comedy and realism,” and with “dialogue with edge, along the lines of Steven Bochco and Aaron Sorkin,” said Daniel Ecija, Globomedia CEO. Globomedia will co-produce with Mediaset Espana for Telecinco. Series will shoot first quarter 2012. “Moon” rolls off Globomedia’s runaway success in Spain, plus strong sales abroad, on 2006 mystery thriller “Boarding School,” which notched up a 23% share in Spain, 2011′s “The Boat” (which had a 17% share in Spain) and, above all, the 17th century-set caped crusader series “The Red Eagle,” which was the number one fiction series in Spain for the last four seasons. Like this trio of hits, Globomedia’s new series are high concept and break new ground for the local biz — for example, Spain’s never had a werewolf series — and mix genres — “Moon” has a teen romance story strand, with the judge’s daughter falling for a local civil guard officer (Fran Perea). Both series will be budgeted north of Spain’s average Euros500,000 ($688,000) an episode, though they’ll stop short of “Eagle’s” $1 million per episode. Globomedia is also producing with Antena 3 “In the Heart of the Ocean,” a six-seg miniseries set in 1550. Shot in Cadiz, Bogota and Cartagena de Indias — “Spain of the 16th century doesn’t exist any more in Spain,” said Globomedia’s Alfonso Mardones — “Heart” follows the first women to be sent to the New World to provide wives for settlers and spread the word of God throughout the region. The new skeins can also look for substantial sales. One Globomedia series, “One Step Forward,” has sold to 60 countries, generating revenues of more than $27 million. In most recent sales, “The Boat” has sold to 23 countries, among them AXN Channel in Poland, Hungary and Russia, V-Me for the U.S. Hispanic market, Mexico’s Televisa and Brazil’s Globosat. International sales, which rep about 10% of revenues on most shows on average, will make up 20% on “One Step Forward,” said Geraldine Gonard, IIS sales director. Ecija also unveiled Tuesday that Globomedia will team with Antena 3 Films to produce higher-bracket movie “Kazajo” (Kazak). The thriller will be directed by one of “Boat’s” helmers, and has been scripted by several of “Boat’s” writers, but the company declined to give further details. The screenplay is at fifth draft. The film is skedded to shoot next summer.
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