New series retains 18-49 aud, expands in older demos

In its series premiere Friday, CBS’ ”A Gifted Man” matched the 18-49 demo performance of the season premiere of ”Medium” in the same 8 p.m. timeslot, but drew more than 50% more total viewers.

The Eye finished first Friday in both 18-49 and overall viewers, on a night mixing season premieres and repeats of the same.

According to preliminary nationals from Nielsen, ”A Gifted Man” (1.4/5 in 18-49, 9.3 million viewers overall), starring Patrick Wilson, came in second in at 8 p.m. in 18-49 behind the season premiere of Fox’s ”Kitchen Nightmares” (1.6/6, 3.8 million) but more than doubled the competition in overall viewers. ”Gifted” had a 2.9 rating among women 25-54.

The 8 p.m. season premiere of the CW’s ”Nikita” (0.6/2, 1.9 million), on its new night, provided a demo rating that was less than 50% of its series debut a year ago on Thursdays, as well as last year’s ”Smallville” in the same spot.

NBC, which had aired in-case-you-missed-’em repeats of new series ”Up All Night” (0.8/3, 3.2 million) and ”Whitney (0.9/3, 3.1 million) at 8 p.m., did best Friday with a two-hour ”Dateline” (2.0/6, 7.1 million) that topped in the demo at 9 p.m. and matched the season premiere of CBS’ ”Blue Bloods” (2.0/6, 11.8 million) at 10 p.m.

”Blue Bloods” had the night’s top overall audience and a 3.7 rating in women 25-54.

At 9 p.m., the season premiere of CBS’ ”CSI: NY” (1.8/6, 10.7 million) topped those of Fox’s ”Fringe” (1.5/5, 3.5 million) and the CW’s ”Supernatural” (0.8/2, 2.0 million), all of them falling short of year-ago performances.

ABC remained steady Friday with repeats of ”Modern Family” (1.0/4, 3.9 million) ”Revenge” (1.0/3, 4.1 million) and a new ”20/20” (1.0/3, 3.3 million).

Preliminary 18-49 averages for the night: CBS 1.7/6, NBC 1.6/5, Fox 1.6/5, ABC 1.0/3, CW 0.7/2.

In total viewers: CBS 10.6 million, NBC 5.8 million, ABC 3.8 million, Fox 3.7 million, CW 1.9 million.

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