Cabler adds to slate of blockbusters
FX has acquired commercial television premiere rights to “X-Men: First Class,” which topped the box office with $55.1 million in its opening frame last weekend.
“X-Men” is the second tentpole the cabler has picked up in eight days, following the acquisition of “The Hangover Part II” on May 31, part of an ongoing strategy of aggressively acquiring summer blockbusters, which make up the bulk of FX’s primetime schedule.
Other films in the top six of the weekend’s box office that will premiere on FX include “Kung Fu Panda 2” and “Thor.”
In 2009 and again in 2010, FX acquired 11 of the 20 highest-grossing films. Last week, a presentation of three “X-Men” movies helped lift FX to a second-place tie among cablers in adults 18-49.
“X-Men: First Class” is expected to premiere on FX in late 2013 or early 2014.