Fox won the Thursday night competition with a two-hour ”The X Factor” while CBS felt good by having the show with the most viewers and top 18-49 demo in ”The Big Bang Theory.”
According to early estimates from Nielsen, ”The X Factor” drew a 3.8 rating/10 share in the 18-49 demo, with 11.2 million viewers tuning in. Another good sign: It also rose in the demo in each half hour. However, the Simon Cowell-fueled singing competition reality skein shed nearly a million overall viewers from a week ago and isn’t the powerhouse many thought it would be before the season began.
CBS’ rock-solid laffer ”The Big Bang Theory” (4.4/13, 13.6m) lost some traction in the demo and shed just over a million viewers.
As all networks will note, however, sports competition was keen Thursday. Many viewers certainly tuned in to the Detroit Tigers-New York Yankees playoff game that was being telecast on cabler TBS and took away eyeballs from scripted fare.
As upbeat as Eye execs are about the continued dominance of ”Big Bang,” there is also some angst in dealing with the disappointment of 8:30 lead-out ”How to Be a Gentleman” (2.5/7, 7.8m). Kevin Dillon sitcom was down 7% from a week ago and lost a 1.2 million viewers. If the series continues to shed viewers from its lead-in — “Gentleman” dropped 5.8 million viewers from “Big Bang” — network might want to rethink the timeslot.
”Person of Interest” (2.5/6, 11.4m) was slightly down but 10 o’clock procedural ”The Mentalist” (2.7/7, 12.8m) actually perked up a notch from last week in the demo, possibly because the baseball game had ended by that time in much of the country.
At ABC, ”Charlie’s Angels” was anything but heavenly. Femme-centric drama sank to a 1.2/4, with only 5.9 million viewers tuning in. That was down from the 1.5/4, 7.1m from a week ago (which was down from the 25% debut) as the show looks to be a short-lived experiment. ”Angels” was beaten by all other competition in both the 8 and 8:30 half-hours and could be the next casualty among the broadcast nets.
”Grey’s Anatomy” (3.0/8, 8.5m) was also down and hit a series low and didn’t offer much support for ”Private Practice” (2.2/6, 6.2m).
NBC’s ”Community” (1.5/5, 3.3m) and ”Parks and Recreation” (1.9/5, 4.1m) were only good enough to beat ”Charlie’s Angels” and also suffered some erosion. ”The Office” (3.1/8, 5.7m) hit its lowest mark in over six years while ”Whitney” (2.3/6, 4.8m), which the Peacock just gave a full-season order, held over OK from last week.
Network boss Bob Greenblatt has a lot of faith in ”Prime Suspect,” but it will have to do better than the 1.5/4, 4.9m it performed at 10 p.m. That was flat from a week ago in the demo, and down in total viewers. Greenblatt will double-pump the show now, reairing it on at 10 p.m. Mondays , in the former ”The Playboy Club” slot , beginning next week to give it more exposure.
The CW offered ”The Vampire Diaries” (1.2/3, 2.5m) and ”The Secret Circle” (0.8/2, 1.9m).
Preliminary 18-49 averages for the night: Fox, 3.8/10; CBS, 2.9/8; ABC, 2.1/6; NBC, 2.0/5; Univision, 1.2/4; CW, 1.0/3.
In total viewers: CBS, 11.6 million; Fox, 11.2 million; ABC, 6.8 million; NBC, 4.6 million; Univision, 3.3 million; CW, 2.2 million.