Big launches to follow days after Emmy telecast
Fox will use the Primetime Emmy Awards as a promotional platform for many of its most anticipated series launches this fall.The network is frontloading its primetime schedule for the week of Sept. 18, the date of this year’s Emmycast, which airs on Fox this year. Later that week, the net will roll out Simon Cowell’s “The X Factor” and “New Girl,” a buzzed-about comedy starring Zooey Deschanel. “Glee,” “Raising Hope,” “Fringe” and “Kitchen Nightmares” will also launch that week. “Girl” bows Sept. 20 after the season premiere of “Glee.” Fox is applying the “American Idol” scheduling pattern to “Factor,” which will air in Wednesday and Thursday slots starting with two-hour editions Sept. 21-22. “Terra Nova,” the dinosaur drama from exec producers Steven Spielberg and Peter Chernin, won’t premiere until the following week, with a two-hour launch on Sept. 26. “House” launches Oct. 3 after the second episode of “Terra Nova.” Fox could have opted to put “Terra Nova” on the night after the Emmys but likely anticipated that it would have faced heavy competition. Likely Sept. 19 bows elsewhere on the broadcast nets include the season premiere of ABC’s “Dancing With the Stars” and the return of CBS’ “Two and a Half Men” with Ashton Kutcher replacing Charlie Sheen. Fox had to work its fall schedule around post-season baseball, which will occupy many nights for much of October. The World Series, which airs entirely on Fox starting Oct. 19, could be a good promotional platform for “Bones,” with the returning drama to launch Nov. 3. While Fox’s Animation Domination block premieres Sept. 25, a new entry to the Sunday lineup, “Allen Gregory,” won’t bow until Oct. 30. “Gregory” will be slotted at 8:30 p.m., moving “The Cleveland Show” back to 7:30. The toon block also allows Fox to promote “Terra Nova” on a night with a heavy male skew, powered by NFL football earlier in the day. Another new comedy slated for fall, “I Hate My Teenage Daughter,” won’t roll out until Nov. 23. While “America’s Most Wanted” isn’t returning in weekly form for its 25th season, there will be quarterly two-hour specials, the first on Oct. 29. Among the series awaiting midseason launch dates are dramas “The Finder” and “Alcatraz.”
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