Oscars help Alphabet to rare victory in total viewers

Four hours of “American Idol” helped Fox edge past ABC for the week’s lead in demos, though the Oscars helped the Alphabet score a rare victory in total viewers.

Sunday’s telecast of the Academy Awards edged up in the nationals to 37.92 million viewers, according to Nielsen estimates, putting it down 9% from last year. It also finished with an 11.8/30 in adults 18-49 (down 11% from last year) while holding up better among both adults 18-34 (10.7/30, down 4%) and teens 12-17 (7.0/22, up 8% for a six-year high).

In the broad categories of 18-49 and total viewers, the kudocast becomes the season’s No. 1 entertainment telecast — behind only NFL games.

Overall for the week of Feb. 21-27, Fox led in adults 18-49 with a 3.6 rating/10 share, followed by ABC (3.3/9), CBS (2.3/7). NBC (1.5/4), Univision (1.4/4) and CW and USA (both 0.9/2). Fox also led in adults 25-54 (4.2/11 to 3.9/10 for ABC) while the Alphabet led in total viewers (10.7 million), edging past CBS and Fox.

Fox’s winning week was paced as usual by “American Idol,” with its two-hour segs dominating Wednesday (7.9/21 in 18-49, 22.72m) and Thursday (7.2/20, 21.76m). The net’s two-hour average with “Idol” on Thursday was the highest on the night for any net in 18-49 since February 2008 and in total viewers since March 2007.

Also for Fox, “The Chicago Code” continues to hang in there on Monday (2.1/5 in 18-49, 7.87m), airing behind “House” (3.5/9, 10.41m). And Tuesday following “Glee” (4.4/12, 10.58m), rookie laffers “Raising Hope” (2.4/7, 6.00m) and “Traffic Light” (1.6/4, 3.99m) rebounded some from their lows of the previous week.

ABC’s strong showing for the week, also bolstered by “Modern Family” (4.1/11 in 18-49, 10.17m), “The Bachelor” (3.4/9, 10.41m) and “Grey’s Anatomy” (3.4/9, 9.13m), allowed it to tie NBC for third place for the season in 18-49.

Among the net’s newer shows, the third week of “Mr. Sunshine” (2.2/6, 6.12m) fell off sharply behind “Modern Family,” and the night’s 10 p.m. drama “Off the Map” (1.7/5 in 18-49, 4.84m) was up week to week but continues to produce modest numbers. Tuesday rookie “No Ordinary Family” (1.4/4, 4.77m) is similarly struggling (opposite tough competish in the leadoff hour), while sophomore “V” (1.9/5, 5.14m) is holding steady at a borderline OK number.

At CBS, Tuesday was a good night for the “NCIS” franchise as the original (4.4/13 in 18-49, 21.32m) tied Fox’s “Glee” as the week’s No. 1 scripted series in 18-49 while ruling as the outright scripted leader in adults 25-54 and total viewers. And spinoff “NCIS: Los Angeles” (3.9/11, 18.69m) led its hour, drawing the show’s best scores since its first few weeks in the fall of 2009.

Also ranking in the top 20 among 18-49 were comedies “The Big Bang Theory” (3.8/11, 12.35m), “How I Met Your Mother” (3.5/10, 9.33m) and “Mike and Molly” (3.2/8, 11.20m) and drama “Criminal Minds” (3.2/8, 13.15m), while “CSI: NY” was Friday’s top show in 18-49 (1.8/6, 10.89m). Not looking as strong in its second outing was “Criminal Minds” spinoff “Suspect Behavior” (2.4/7, 9.81m), which declined 27% from its premiere and lost a chunk of its “Minds” lead-in.

Monday comedy “Mad Love” (2.8/7, 7.99m) is doing OK behind “How I Met Your Mother” (3.5/10, 7.99m).

NBC’s lone representative in the top 20 was Thursday laffer “The Office” (3.2/9, 6.12m), but other highlights included “Parks and Recreation” on the rise Thursday (2.4/6, 4.59m) behind “The Office”; “Law and Order: SVU” (2.5/7, 8.02m) edging ahead of “Suspect Behavior” in 18-49; and “Parenthood” (2.1/6, 5.53m) the 18-49 leader in its hour on Tuesday.

Dragging it down, though, were the likes of “The Cape” (1.2/3, 4.15m) and “Minute to Win It” (1.0/3, 3.62m).

At CW, the spring edition of “America’s Next Top Model” opened on the low side (1.1/3, 2.25m) opposite tough Wednesday reality competish, and weight-loss show “Shedding for the Wedding” struggled in its debut (0.5/1, 1.07m).

USA led among the cable nets as “WWE Raw” was above average (2.2/6, 5.82m). Syfy also scored with wrestling Friday as “WWE Friday Night Smackdown” (1.0/3 in 18-49, 3.55m), which joined the cabler in October, drew its largest aud since January 2010.

ESPN, meanwhile, fared well Sunday opposite the Oscars with its Chicago-Miami NBA game (1.9/5, 4.21m).

On the series side, MTV’s “Jersey Shore” (4.0/11 in 18-49, 7.73) continued strong, winning its Thursday hour in demos over all firstrun competition on the Big Three; and the net’s “Teen Mom” (2.2/6, 4.01m) was on the high side in winning its Tuesday 10 p.m. slot in 18-49 and 18-34 (3.5/10), holding off tough competish from Comedy Central’s “Tosh.0″ (2.0/5, 3.36m).Among scripted shows, BET’s “The Game” was the top draw in 18-49 (1.9/5, 3.69m). Also continuing to perform pretty well is ABC Family’s “Pretty Little Liars” (1.0/3 in 18-49, 2.90m), delivering a strong 3.7/10 in its target femmes 12-34 demo on Monday.its two-hour segs dominating Wed-nesday (7.9/21 in 18-49, 22.72m) and Thursday (7.2/20, 21.76m). The net’s two-hour average with “Idol” on Thursday was the highest on the night for any net in 18-49 since February 2008 and in total viewers since March 2007.

Also for Fox, “The Chicago Code” continues to hang in there on Monday (2.1/5 in 18-49, 7.87m), airing behind “House” (3.5/9, 10.41m). And Tuesday following “Glee” (4.4/12, 10.58m), rookie laffers “Raising Hope” (2.4/7, 6.00m) and “Traffic Light” (1.6/4, 3.99m) rebounded some from their lows of the previous week.

ABC’s strong showing for the week, also bolstered by “Modern Family” (4.1/11 in 18-49, 10.17m), “The Bachelor” (3.4/9, 10.41m) and “Grey’s Anatomy” (3.4/9, 9.13m), allowed it to tie NBC for third place for the season in 18-49.

Among the net’s newer shows, the third week of “Mr. Sunshine” (2.2/6, 6.12m) fell off sharply behind “Modern Family,” and the night’s 10 p.m. drama “Off the Map” (1.7/5 in 18-49, 4.84m) was up week to week but continues to produce modest numbers. Tuesday rookie “No Ordinary Family” (1.4/4, 4.77m) is similarly struggling (opposite tough competish), while sophomore “V” (1.9/5, 5.14m) is holding steady at a borderline OK number.

At CBS, Tuesday was a good night for the “NCIS” franchise as the original (4.4/13 in 18-49, 21.32m) tied Fox’s “Glee” as the week’s No. 1 scripted series in 18-49 while ruling as the outright scripted leader in adults 25-54 and total viewers. And spinoff “NCIS: Los Angeles” (3.9/11, 18.69m) led its hour.

Also ranking in the top 20 among 18-49 were comedies “The Big Bang Theory” (3.8/11, 12.35m), “How I Met Your Mother” (3.5/10, 9.33m) and “Mike and Molly” (3.2/8, 11.20m) and drama “Criminal Minds” (3.2/8, 13.15m), while “CSI: NY” was Friday’s top show in 18-49 (1.8/6, 10.89m). Not looking as strong in its second outing was “Criminal Minds” spinoff “Suspect Behavior” (2.4/7, 9.81m), which declined 27% from its premiere and lost a chunk of its “Minds” lead-in.

On Monday, “Mad Love” (2.8/7, 7.99m) is doing OK behind “How I Met Your Mother” (3.5/10, 7.99m).

NBC’s lone representative in the top 20 was Thursday laffer “The Office” (3.2/9, 6.12m), but other highlights included “Parks and Recreation” on the rise Thursday (2.4/6, 4.59m) behind “The Office”; “Law and Order: SVU” (2.5/7, 8.02m) edging ahead of “Suspect Behavior” in 18-49; and “Parenthood” (2.1/6, 5.53m) the 18-49 leader in its hour on Tuesday.

Dragging it down, though, were “The Cape” (1.2/3, 4.15m) and “Minute to Win It” (1.0/3, 3.62m).

At CW, the spring edition of “America’s Next Top Model” opened on the low side (1.1/3, 2.25m) opposite tough Wednesday reality competish, and weight-loss show “Shedding for the Wedding” struggled in its debut (0.5/1, 1.07m).

USA led among the cable nets as “WWE Raw” was above average (2.2/6, 5.82m). Syfy also scored with wrestling Friday as “WWE Friday Night Smackdown” (1.0/3 in 18-49, 3.55m), which joined the cabler in October, drew its largest aud since January 2010.

ESPN, meanwhile, fared well Sunday opposite the Oscars with its Chicago-Miami NBA game (1.9/5, 4.21m).

On the series side, MTV’s “Jersey
Shore” (4.0/11 in 18-49, 7.73) won its Thursday hour in demos over all firstrun competition on the Big Three; “Teen Mom” (2.2/6, 4.01m) was on the high side in winning its Tuesday 10 p.m. slot in 18-49 and 18-34 (3.5/10), holding off Comedy Central’s “Tosh.0″ (2.0/5, 3.36m).BET’s “The Game” was the top draw in 18-49 (1.9/5, 3.69m). ABC Family’s “Pretty Little Liars” (1.0/3 in 18-49, 2.90m), delivered a strong 3.7/10 in its target femmes 12-34 demo on Monday.

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