NBC wins final week of the 2010-11 season
“Sunday Night Football” and the finale of “America’s Got Talent” carried NBC to a comfortable primetime ratings victory in the week leading into the start of the new television season.The Peacock used “Talent” to funnel auds to new comedy “Up All Night,” which had a special preview before shifting to its regular timeslot this week. Also, CW rolled out three new series, with both “Ringer” and “The Secret Circle” performing well relative to lead-in. Overall for the Sept. 12-18 frame, according to Nielsen, NBC cruised among adults 18-49 with a 2.8 rating/8 share, followed by ABC, CBS and ESPN (all at 1.7/5) and then Fox and Univision (both at 1.6/5). The Peacock also ruled the ratings roost in both adults 25-54 (3.3/8) and total viewers (8.2 million). Football telecasts claimed the week’s top three spots in 18-49, with NBC’s “Sunday Night Football” game between the Atlanta Falcons and Philadelphia Eagles (10.0/25, 23.42m) easily the top draw — and once again ahead of the same week last year. ESPN also did well with its “Monday Night Football” doubleheader (6.3/17 in 18-49, 14.57m for New England-Miami and 5.4/16, 11.11m for Oakland-Denver). Outside of sports, the week’s best demo score came from Fox’s telecast of “The Primetime Emmy Awards” on Sunday (4.2/11 in 18-49, 12.44m), which was up 2% vs. last year in 18-49 despite an 8% downtick in total viewers. Host Jane Lynch of “Glee” seemed to bring over lots of the young females who watch the series, as the kudocast’s rating in femmes 12-34 was up 13% vs. last year (4.4 vs. 3.9) to a five-year high. Among series, the performance finale of “America’s Got Talent” (3.8/11, 13.67m) tied with MTV’s “Jersey Shore” (3.8/11, 6.97m) as tops among adults 18-49, with “Talent’s” Wednesday finale drawing the most total viewers of any nonsports program for the week (14.37 million). Airing after “Talent,” the preview of “Up All Night” at 10:30 p.m. did a strong 3.7/10 in 18-49 (the top show of the night) and 10.95 million viewers overall before it moves to 8 o’clock this week. And the results were also encouraging on Thursday when a repeat of the Christina Applegate-Will Arnett comedy did a 1.0 rating coming out of a 0.6 for an encore of “Community.” CW launched its midweek nights with mixed success, as “90210” remains a modest performer on Tuesday (0.9/3 in 18-49, 1.61m), but Sarah Michelle Gellar drama “Ringer” grew from that lead-in in its preem (1.2/3, 2.84m). Wednesday was a struggle, with reality show “H8R” opening slowly (0.6/2, 1.29m), and vet “America’s Next Top Model” continued its decline in its return (0.9/2, 1.96m). Thursday looks to again be the net’s top night, with “The Vampire Diaries” (1.5/5, 3.10m) and newcomer “The Secret Circle” (1.3/3, 3.05m) very compatible. “Secret” retained 86% of “Vampire’s” lead-in among females 12-34 (1.9 vs. 2.2).Also last week, CBS kicked off the 23rd edition of “Survivor” (3.4/10, 10.74m), down 15% from last year, and “Big Brother” wrapped its season (2.9/8, 7.78m) on par with last year. For the summer, though, “Brother” had its best showing since 2004.
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