Football dominates Sunday for NBC

Net wins night easily; ABC's 'Pan Am' drops

The ”Sunday Night Football” matchup between the New York Jets and Baltimore Ravens drew a demo rating more than double any entertainment series last night, lifting NBC to an easy victory. ABC’s ”Pan Am” slid by nearly 20% in its second outing, but its rating was still OK for a 10 o’clock drama.

According to preliminary national estimates from Nielsen, the football game on NBC averaged a 7.3 rating/17 share in adults 18-49 and 17.7 million viewers overall on the net’s stations from 8:30 to 11 p.m., with these numbers expected to rise in the 5%-10% range in the nationals when the full duration of the game and West Coast viewing are accurately reflected. The contest averaged a 12.7 household rating/20 share in Nielsen’s metered-markets , the second best Week 4 NFL ”Sunday Night Football” game in the six years that NBC has had the package.

At ABC, ”America’s Funniest Home Videos” was low in kicking off its season (1.5/4 in 18-49, 6.4 million viewers overall) and was followed by ”Extreme Makeover: Home Edition” (2.1/5 in 18-49, 7.1 million viewers overall). ”Desperate Housewives” then delivered its lowest ratings to date for an original episode (2.9/7 in 18-49, 9.0 million viewers overall), down about 10% from its week-ago premiere but standing as the top non-sports show in 18-49 in its second half-hour. And at 10, ”Pan Am” (2.5/6 in 18-49, 7.7 million viewers overall) descended by 19% from its good premiere score but still delivered OK numbers.

Ratings for CBS are a bit murky due to a 23-minute NFL overrun, but ”60 Minutes” averaged roughly a 3.5/9 in 18-49 and 16 million viewers overall from 7:30 to 8:30 p.m., followed by ”The Amazing Race” from about 8:30 to 9:30 p.m. (3.0/7 in n18-49, 10.8 million viewers overall), ”The Good Wife” at 9:30 p.m. (roughly 2.1/5 in 18-49, 10.8 million viewers overall) and ”CSI: Miami” at 10:30 (2.3/6 in 18-49, 9.8 million viewers overall).

Fox’s animated comedies ”The Simpsons” (3.0/8 in 18-49, 6.1 million viewers overall), ”The Cleveland Show” (2.6/6 in 18-49, 5.5 million viewers overall), ”Family Guy” (3.5/8 in 18-49, 6.9 million viewers overall) and ”American Dad” (2.7/6 in 18-49, 5.7 million viewers overall) all declined from last week when the network enjoyed an NFL overrun into primetime. ”Family Guy,” the top-rated of Fox’s shows, was the No. 1 entertainment program among adults 18-49 for the 9 o’clock half-hour.

Preliminary 18-49 averages for the night: NBC, 5.9/15; CBS, 3.1/8; Fox, 2.7/7; ABC, 2.3/6; Univision, 1.3/3.

In total viewers: NBC, 14.6 million; CBS, 12.9 million; ABC, 7.6 million; Fox, 5.8 million; Univision, 3.2 million.

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