You will be redirected back to your article in seconds

Environmental Media Assn. still vital

Org a conduit for green initiatives in the Biz

The Environmental Media Assn. was a conduit for entertainment industry green initiatives before green initiatives were cool.

One reason why the org remains vital, more than 20 years after it was founded by Lyn and Norman Lear and Cindy and Alan Horn, is its family-friendly orientation. Its board of directors features numerous power couples, and the EMA has championed initiatives that make it easy for showbizzers to involve their children and local schools, such as its partnership with the Los Angeles Unified School District to help create organic gardens and green spaces on campuses.

“So much of what we do is about educating children,” says Cristan Reilly, who serves on the EMA board along with her husband, Fox Broadcasting’s Kevin Reilly. “It starts at a young age, and certainly our kids’ awareness of environmental issues is 5,000 times what ours was when we were their age.”

The Reillys and other praise the dedication of EMA prexy Debbie Levin for keeping the org active in both fund-raising and outreach. One of the best resources the org provides is criteria for a TV or film production to achieve its Green Seal, meaning that it embraces sustainability and is making an effort to reduce the environmental impact of lensing activity.

“We as an industry can be unbelievably wasteful,” Kevin Reilly says. “EMA was forward-thinking in promoting the idea that productions and companies could strive to be carbon-neutral. Now all of the major studios have their own green departments.”

More TV

  • Timeless

    TV News Roundup: 'Timeless' Sets Season 2 Premiere Date on NBC

    The Environmental Media Assn. was a conduit for entertainment industry green initiatives before green initiatives were cool. One reason why the org remains vital, more than 20 years after it was founded by Lyn and Norman Lear and Cindy and Alan Horn, is its family-friendly orientation. Its board of directors features numerous power couples, and […]

  • "The Matrimonial Metric" -- Pictured: Sheldon

    Delayed Viewing Ratings: 'Big Bang Theory' Winter Premiere Starts 2018 Strong

    The Environmental Media Assn. was a conduit for entertainment industry green initiatives before green initiatives were cool. One reason why the org remains vital, more than 20 years after it was founded by Lyn and Norman Lear and Cindy and Alan Horn, is its family-friendly orientation. Its board of directors features numerous power couples, and […]

  • Morgan Freeman and Peter Dinklage Bring

    PepsiCo's Super Bowl Commercial for Doritos, Mountain Dew is Two Ads in One

    The Environmental Media Assn. was a conduit for entertainment industry green initiatives before green initiatives were cool. One reason why the org remains vital, more than 20 years after it was founded by Lyn and Norman Lear and Cindy and Alan Horn, is its family-friendly orientation. Its board of directors features numerous power couples, and […]

  • What We Do in the Shadows

    'What We Do in The Shadows' Series Lands at FX With Pilot Production Commitment

    The Environmental Media Assn. was a conduit for entertainment industry green initiatives before green initiatives were cool. One reason why the org remains vital, more than 20 years after it was founded by Lyn and Norman Lear and Cindy and Alan Horn, is its family-friendly orientation. Its board of directors features numerous power couples, and […]

  • Zachary Lutsky

    'The Resident' Consultant Under Review Amid 'Code Black' Sexual Harassment Claims

    The Environmental Media Assn. was a conduit for entertainment industry green initiatives before green initiatives were cool. One reason why the org remains vital, more than 20 years after it was founded by Lyn and Norman Lear and Cindy and Alan Horn, is its family-friendly orientation. Its board of directors features numerous power couples, and […]

  • Vince Gilligan Reveals Biggest 'Breaking Bad'

    'Breaking Bad' Creator Vince Gilligan on Disagreements in the Writers' Room

    The Environmental Media Assn. was a conduit for entertainment industry green initiatives before green initiatives were cool. One reason why the org remains vital, more than 20 years after it was founded by Lyn and Norman Lear and Cindy and Alan Horn, is its family-friendly orientation. Its board of directors features numerous power couples, and […]

  • Supergirl

    'Supergirl': Amy Jackson Talks Saturn Girl Being 'More Than Her Relationship' With Mon-El

    The Environmental Media Assn. was a conduit for entertainment industry green initiatives before green initiatives were cool. One reason why the org remains vital, more than 20 years after it was founded by Lyn and Norman Lear and Cindy and Alan Horn, is its family-friendly orientation. Its board of directors features numerous power couples, and […]

More From Our Brands

Access exclusive content