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Discovery launches TLC in Russia, Romania

Channel on track to reach 75 markets in 2011

LONDON — Discovery Networks Intl. is to bow its female-skewed TLC web in Russia, Romania and expand distribution in Sweden following the launch on Dec 2.

TLC will roll out in Russia on Friday with the Romanian service going on air Jan 20.

DNI prexy and CEO Mark Hollinger said: “The launch of TLC across Russia, Romania and Sweden demonstrates the rapid growth of this entertainment and lifestyle brand.

“We expect these new TLC markets will deliver increased ratings and distribution growth, continuing the strong results TLC has experienced in Europe and Asia since the initial launch last year.”

DNI said that TLC is on track to reach 75 markets and 100 million households this year.

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