Discovery launches TLC in Russia, Romania

Channel on track to reach 75 markets in 2011

LONDON — Discovery Networks Intl. is to bow its female-skewed TLC web in Russia, Romania and expand distribution in Sweden following the launch on Dec 2.

TLC will roll out in Russia on Friday with the Romanian service going on air Jan 20.

DNI prexy and CEO Mark Hollinger said: “The launch of TLC across Russia, Romania and Sweden demonstrates the rapid growth of this entertainment and lifestyle brand.

“We expect these new TLC markets will deliver increased ratings and distribution growth, continuing the strong results TLC has experienced in Europe and Asia since the initial launch last year.”

DNI said that TLC is on track to reach 75 markets and 100 million households this year.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety

Loading