Creative director will lead development and production

Discovery Networks Intl. has tapped former U.K. TV exec Julian Bellamy as creative director and head of production and development.

Bellamy greenlit shows including “Undercover Boss,” “My Big Fat Gypsy Wedding” and scripted hit “This is England” during his tenure at U.K. pubcaster Channel 4.

Bellamy will develop and commission programming in DNI’s four regions: Western Europe; Central & Eastern Europe and the Middle East & Africa; Asia-Pacific; and Latin America. Development execs in London, Gotham, Miami, Milan, Munich, Sao Paolo and Singapore will report to him.

Based in London, Bellamy will report to DNI exec veep and chief creative officer Luis Silberwasser when his job begins on June 1. “He will be instrumental in delivering ratings success for Discovery Channel, TLC and the dozens of brands that comprise DNI’s global portfolio,” said Silberwasser.

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