Jason Priestley series hits 101 Network in April

DirecTV will launch Canadian half-hour comedy “Call Me Fitz” with Jason Priestley on its 101 Network beginning Apr. 21.

Airing at 9 p.m. Thursdays, the 13-episode series premiered on HBO Canada last fall. Priestley plays a charismatic but morally bankrupt used-car salesman.

“He is like no other character on television,” Priestley said of his role.

Sheri Elwood created “Fitz,” which comes from eOne (in its first deal with DirecTV), Amaze Film & Television and Big Motion Pictures. Filmed in Nova Scotia, “Call Me Fitz” has been sold to 14 international broadcasters.

Ernie Grunwald plays Larry, who provides the moral counterpoint to Priestley’s Fitz. Donovan Stinson, Peter MacNeill, Kathleen Munroe and Joanna Cassidy are among those with supporting roles. DirecTV said last fall that while it would back away from the kind of series-saving efforts that kept “Damages” and “Friday Night Lights” producing new episodes for TV, the satcaster remained interested in acquiring programs for its 101 Network in addition to partnering to develop shows.

Priestley recently directed the Hallmark Movie Channel film “Goodnight for Justice.”

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