Net has had trouble attracting viewers
CTV is set to re-launch its A Network as CTV Two, it was announced Monday by CTV owner Bell Media. The A Network is CTV’s secondary network and it has had trouble attracting viewers and making profits in recent years. The network had come close to shutting down two years ago but now Bell Media said it is committed to keeping the troubled network alive.
The CTV Two fall schedule will be unveiled on Thursday in Toronto at the CTV Upfront presentation, at the same time as the CTV sked is announced. CTV Two will have eight new series, including seven that will be simulcast at the same time as the American networks broadcast the shows. A simulcast situation allows the Canadian network to take over the position of the U.S. network on the Canadian TV dial — delivering larger audiences and more advertising revenue.
A News will also become CTV News to take advantage of the CTV brand. In its release, CTV noted that A Network had close to 40 broadcasts with more than one million viewers this season, compared to just 20 for rival City-TV. CTV underlined this the same day City-TV was unveiling its fall schedule.