Game looks to be top "SNF" premiere

With a Gotham backdrop commemorating the 10th anniversary of the Sept. 11 terrorist attacks, NBC’s NFL game between the Dallas Cowboys and New York Jets dominated the Sunday primetime landscape.

With accurate averages still yet to be determined for time-zone adjustments, the ”Sunday Night Football” contest earned a 9.5 rating/23 share in the 18-49 demo, with approximately 23 million viewers overall. That will likely make it the highest season-opening ”SNF” contest, bigger than last year’s Cowboys-Redskins game.

The Cowboys-Jets affair, as well as a healthy ”Football Night in America” (5.0/14, 15m) that preceded it, was easily enough to give the Peacock the win, more than doubling Fox, which scored well for its 7-8 p.m. football overrun. In that hour (5.8/17, 14.1m), Fox offered late action on its 4 o’clock ET games as well as a highlights package.

Following football, Fox offered repeats of ”The Simpsons” (2.4/6, 5.2m), an hour of ”Family Guy” (2.0/5, 4m) and the low-rated finale of ”In the Flow With Allen Crockett” (1.3/3, 2.6m).

After a rerun of ”60 Minutes” (1.3/4, 7.9m), CBS scored second best from 8-10 p.m. with special ”9/11: 10 Years Later.” In a day filled with retrospectives, this Eye program drew a 3.6/9, 12.2m. That was followed by a rerun of ”The Good Wife” (1.0/2, 4.9), which has moved over to Sunday for the new season.

Highest program on the ABC lineup was also a Sept. 11-related special. ”Primetime: Remembrance and Renewal: 10 Years After the 9/11 Attacks scored a 1.6/4, 5.4m. Others shows on the Alphabet Sunday were ”America’s Funniest Home Videos,” ”Extreme Makeover: Home Edition” and ”20/20: The Sixth Sense.”

Preliminary 18-49 averages for the night: NBC, 7.8/20; Fox, 3.2/8; CBS, 2.3/6; ABC, 1.2/3

In total viewers: NBC, 19.2 million; CBS, 9.3 million; Fox, 6.5 million; ABC, 4.8 million

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