Anderson Cooper isn’t worried about being overexposed or overextended as he attempts to establish himself as a daytime-TV personality.
The anchor took a night off from CNN primetime to kick off the Television Critics Assn. press tour Tuesday evening in support of “Anderson,” the Telepictures talker set to bow Sept. 12.
It will help that he won’t have to walk far from CNN anchor desk to his set at Manhattan’s Jazz@Lincoln Center. “I’m taping and shooting in the same building.”
In addition to weeknight CNN show “Anderson Cooper 360,” he also does six segments per year for “60 Minutes.”
As for wearing many hats on TV wearing thin with viewers, he noted there’s little overlap according to research between typical daytime viewers and CNN junkies.
He’ll try to appeal to both camps with a mix of different styles. “We want the show to cover that full spectrum from important and serious to silly and fun,” sad Cooper.
“Anderson” will also be flexible in format. While most episodes will focus on a single issue all hour long, some will incorporate multiple segments or even go live to Cooper abroad should he be on assignment for CNN. The show will also likely have multiple episodes banked at any given time should he not be available while traveling.
Cooper is expected to shoot five episodes over three days each week.
“Anderson” will run in over 90% of the country in ayem time slots varying market to market.