Comcast, JFK library partners for on demand programs

Program commemorates presidential inauguration

Comcast and Boston’s John F. Kennedy Presidential Library and Museum are partnering to launch the first on-demand JFK destination.

“JFK 50 Years on Demand,” which commemorates the 50th anniversary of Kennedy’s presidency, will be available exclusively from today. It includes 14 of his speeches, Universal newsreels, 12 films and documentaries about the Kennedys, all four presidential debates between then-Sen. Kennedy and Richard Nixon and 10 presidential campaign commercials.

“It’s a natural fit,” said Ellen Mellody, director of corporate communications for video at Comcast. “JFK was the first American television president, and people are always interested in the Kennedys.”

The content will be available free to Comcast digital video customers — 20 million homes — until Feb. 25.

Comcast is the national patron of the 50th anniversary of Kennedy’s inauguration and the corporate sponsor of the John F. Kennedy Presidential Library and Museum Young Leaders Call to Service programs.

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