Move reinforces Time Warner synergy between nets
In a move that accentuates Time Warner synergy between its networks, CNN will be replaying HBO’s upcoming sports doc “24/7 Mayweather/Ortiz.”News cabler has long replayed HBO’s programming, but not too often on sports-related subjects. Previous docs that have made the transition from HBO to CNN include Alexandra Pelosi’s “Citizen U.S.A.,” “Terror in Mumbai” and “Teddy: In His Own Words,” about former Massachusetts senator Ted Kennedy. For the 10th anniversary of the Sept. 11 terrorist attacks, both CNN and HBO will air docus as part of Time Warner’s “Beyond 9/11: Portraits of Resilience” multimedia package. The boxing world recently made the leap to a more news-oriented program when CBS’ “60 Minutes” aired a repeat on a Manny Pacquiao profile around the same time as sister net Showtime had the pay-per-view rights to the May 7 Pacquiao-Shane Mosley fight. The first episode of the four-part “24/7 Mayweather/Ortiz” will air at midnight Aug. 27 on CNN. Earlier this month HBO won the rights to the Nov. 12 Pacquiao-Juan Manuel Marquez fight.
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