Golf lead-in boosts net's primetime

With the conclusion of The Masters golf tournament bleeding into primetime, CBS scored a solid victory in key demos on Sunday behind its reality tandem of ”The Amazing Race” and ”Undercover Boss.”

At CBS, final-round coverage of The Masters earned an average overnight household rating/share of 10.4/22 , behind last year’s 12.0/25 but 18% higher than 2009 (8.8/21) and still the second best in the last 10 years. Action extended about 10 minutes into primetime in much of the country, so results for the Eye’s primetime series are subject to revision. ”60 Minutes” dominated the 7 o’clock hour with a 2.3 rating/8 share in adults 18-49 and 13.1 million viewers overall. The newsmag was followed by reality hits ”The Amazing Race” (2.8/8 in 18-49, 10.7 million viewers overall) and ”Undercover Boss” (3.0/8 in 18-49, 10.7 million viewers overall) and a new episode of ”CSI: Miami” (2.4/6 in 18-49, 10.2 million viewers overall).

For the night, CBS led in adults 18-49 (2.6/7) and 25-54 (3.6/9) and dominated in total viewers (11.2 million).

It was a tight battle for second place in the 18-49 demo, with Fox earning the nod in preliminary results thanks to an original episode of ”Family Guy” (3.3/9 in 18-49, 6.6 million viewers overall), which was the night’s top draw among viewers under 50. It was the clear leader for the net, which also featured new episodes of ”The Simpsons” (2.3/7 in 18-49, 5.0 million viewers overall), ”Bob’s Burgers” (1.9/5 in 18-49, 4.0 million viewers overall) and ”The Cleveland Show” (2.4/6 in 18-49, 5.0 million viewers overall).

NBC was paced as usual by ”Celebrity Apprentice” (2.9/7 in 18-49, 8.1 million viewers overall), which was down a bit week to week but up year to year. It controlled the 10 o’clock hour with a 3.2/8 in 18-49, the best delivery of the week in the hour for any series on any network. Earlier in the evening, both ”Dateline” (0.9/3 in 18-49, 4.3 million viewers overall) and ”America’s Next Great Restaurant” (1.2/3 in 18-49, 3.5 million viewers overall) dipped week to week.

At ABC, vet drama ”Brothers and Sisters” didn’t help its chances for renewal with a lackluster performance for a two-hour episode (1.8/5 in 18-49, 6.5 million viewers overall), which left it last among the major networks in both the 9 and 10 o’clock hours. Earlier, ”America’s Funniest Home Videos” earned a second-place finish at 7 p.m. (1.7/5 in 18-49, 6.6 million viewers overall), followed by below-average scores for the season finale of ”Secret Millionaire” (2.3/7 in 18-49, 9.1 million viewers overall).

Preliminary 18-49 averages for the night: CBS, 2.6/7; Fox, 2.1/6; NBC, 2.0/6; ABC, 1.9/5; Univision, 1.1/3, 2.9 million.

In total viewers: CBS, 11.2 million; ABC, 7.2 million; NBC, 6.0 million; Fox, 4.3 million; Univision, 2.9 million.

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