Daytime strip showing ratings growth in January
CBS has renewed daytime strip “The Talk” for the 2011-12 season.
Announcement comes on the heels of slowly increasing ratings for the gabber. Since replacing “As the World Turns” in October, “The Talk” has averaged 2.21 million viewers — and has come in at 2.4 million over the most recent two weeks measured in January. It draws a 1.1 rating in women 25-54.
“The Talk” still trails ABC daytime bellwether “The View,” which is averaging 3.6 million viewers and gets 50% more among women 25-54. The shows do not air opposite each other.
Although its overall aud is not as big as that of “As the World Turns” when it left the air, “The Talk” is skewing younger and doing particularly well with the network’s owned-and-operated stations.
“After only a few months on the air, ‘The Talk’ has delivered creative and ratings growth and established a strong profile in daytime,” CBS Entertainment prexy Nina Tassler said. “The co-hosts have clicked together, the topics have connected with the audience, and the show has added a new dimension to our top-rated daytime lineup. We’re excited about its current success and the potential to grow and evolve ‘The Talk’ even further.”
CBS Television Studios topper David Stapf said: “The goal was always to create a show that offered different perspectives to issues facing families. The show’s success is largely due to our hosts’ chemistry, and we’re thrilled that the topics we are addressing are resonating with audiences.”
“The Talk” features Julie Chen, Sara Gilbert, Sharon Osbourne, Holly Robinson Peete and Leah Remini. Show bowed with Marissa Jaret Winokur as a sixth contributor, but she will be exiting.
Gilbert exec produces the series with Brad Bessey and John Redmann.