CBS College Sports Network has rejected the above advertisement from the NFL Players Assn. advocating a settlement to the labor dispute between the players and owners that threatens the 2011 season.

“I tried to have my team contact CBS to try to understand exactly what happened, but apparently they said they didn’t want to get involved with the labor negotiations,” NFLPA assistant exec director of external affairs George Atallah told Rich Thomaselli of Ad Age.

In the latest issue of weekly Variety, Maury Brown offers a look at how the dispute through the eyes of the television networks, who are in the awkward position of having to continue to pay rights fees even if games are postponed.

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