CBS News launches ‘What’s Trending’

 

CBS News unveiled an interesting experiment in news delivery online this morning with “What’s Trending with Shira Lazar,” an online-only program that takes its cues from buzzworthy subjects popping in real time across social-media platforms like Twitter. While the video component of the series is a live stream at 10 a.m. PT, “Trending” keeps the conversation going by blog all week long as well.

Prediction: Watch 24-hour cable news jump on this format, and quickly. To some degree, it’s already happened over at Al Jazeera’s English-language program “The Stream.” The format injects a jolt of freshness to the overly choreographed, prepackaged news over at CNN, MSNBC and Fox News Channel. All have incorporated social media to varying extents in their current shows, but it’s hard not to believe something where Twitter or Facebook is the creative foundation of the show isn’t already being developed. Maybe in lieu of a 24-hour news network at CBS News, “Trending” could expand into something just like that.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 1

Leave a Reply

1 Comment

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  1. You will also be in a position to find objects this kind of as duffel bags and backpacks which are fantastic for traveling considering that they can maintain so very much. Hammocks will function nicely in your personal yard and can be utilised during camping and nature trips. Parachutes are good cover-ups for big outside spots and events. The internet has provided us with a wonderful place to do our research on various designer products so we know what we should spend when we physically go to the store and buy the item. In buying Coach products online, you need to be sure that it is authentic.

More TV News from Variety

Loading