You will be redirected back to your article in seconds

CBS launches ‘Tweet Week’

What hath Howard Stern wrought?19de0968fc7f09c6cf9a5755cdb1c809

Little did the shock jock know back in February when he live-tweeted his way through his own movie, “Private Parts,” that he would accelerate a trend that seemed reserved to the occasional one-off stunt.

Fast-forward a few months, and everyone is getting in on the trend. Mark Cuban is doing it to accompany episodes of ABC’s “Shark Tank.” Travel Channel is pushing same for “No Reservations” and “Bizarre Foods.” Oprah Winfrey supported the launch of the OWN series “Behind the Scenes” with a rare Twitter appearance on Sunday, and Dana Delaney got her social-media savvy going for the debut of her new ABC series “Body of Proof” on Tuesday.

Maybe the fact that “Proof” and “Scenes” did decent ratings is the reason that CBS is now prepared to top them all with an entire “Tweet Week.” Every night beginning April 3, there will be live-tweeting accompanying the Eye’s biggest programs, including the Academy of Country Music Awards, the NCAA basketball championship, “NCIS,” “Survivor,” “The Amazing Race,” “The Big Bang Theory,” and “Hawaii 5-0.”

Naturally, this Tweet-a-palooza will likely bring the trend to a crashing halt. But in all fairness to Jeff Probst, he’s been live-tweeting his way through “Survivor” episodes for a while now. When this overburdened bandwagon starts to creak, don’t blame him.

I shared some thoughts on this trend yesterday–before “Tweet Week” was announced–on NPR’s “All Things Considered.”

More TV

  • Priyanka Chopra Power of Women Variety

    Priyanka Chopra on Defying Stereotypes: 'My Ethnicity Doesn't Define My Opportunity'

    What hath Howard Stern wrought? Little did the shock jock know back in February when he live-tweeted his way through his own movie, “Private Parts,” that he would accelerate a trend that seemed reserved to the occasional one-off stunt. Fast-forward a few months, and everyone is getting in on the trend. Mark Cuban is doing it to accompany episodes […]

  • "Deion Sanders" -- Coverage of the

    CBS Sets 'Undercover Boss: Celebrity Edition' With New Series to Debut in May

    What hath Howard Stern wrought? Little did the shock jock know back in February when he live-tweeted his way through his own movie, “Private Parts,” that he would accelerate a trend that seemed reserved to the occasional one-off stunt. Fast-forward a few months, and everyone is getting in on the trend. Mark Cuban is doing it to accompany episodes […]

  • Katee Sackhoff22nd Annual Art Directors Guild

    Netflix Orders Sci-Fi Series 'Another Life' Starring Katee Sackhoff

    What hath Howard Stern wrought? Little did the shock jock know back in February when he live-tweeted his way through his own movie, “Private Parts,” that he would accelerate a trend that seemed reserved to the occasional one-off stunt. Fast-forward a few months, and everyone is getting in on the trend. Mark Cuban is doing it to accompany episodes […]

  • Jurnee Smollett Bell

    Jurnee Smollett-Bell Joins HBO's 'Lovecraft Country'

    What hath Howard Stern wrought? Little did the shock jock know back in February when he live-tweeted his way through his own movie, “Private Parts,” that he would accelerate a trend that seemed reserved to the occasional one-off stunt. Fast-forward a few months, and everyone is getting in on the trend. Mark Cuban is doing it to accompany episodes […]

  • David Letterman Jerry Seinfeld

    David Letterman to Interview Jerry Seinfeld for Netflix Emmys Event

    What hath Howard Stern wrought? Little did the shock jock know back in February when he live-tweeted his way through his own movie, “Private Parts,” that he would accelerate a trend that seemed reserved to the occasional one-off stunt. Fast-forward a few months, and everyone is getting in on the trend. Mark Cuban is doing it to accompany episodes […]

  • Nina L. Diaz VH1 MTV Logo

    Nina L. Diaz Promoted to President of Programming & Development for MTV, VH1, Logo

    What hath Howard Stern wrought? Little did the shock jock know back in February when he live-tweeted his way through his own movie, “Private Parts,” that he would accelerate a trend that seemed reserved to the occasional one-off stunt. Fast-forward a few months, and everyone is getting in on the trend. Mark Cuban is doing it to accompany episodes […]

More From Our Brands

Access exclusive content