LONDON — International producer-distributor Cineflix Media has tapped Warner Bros. Intl. Television Prods. executive Chris Bonney to run its rights business.
Bonney will become CEO of Rights, Cineflix Media in February. He will be responsible for developing a commercial strategy to maximize the exploitation of its growing catalog across all platforms.
He will report to CEO Glen Salzman. At WBITVP Bonney is senior VP of sales and acquisitions.
Paul Heaney, prexy and managing director of Cineflix Rights, will continue to oversee the TV distribution business.
Bonney’s appointment is further evidence of the Montreal-based shingle’s determination to expand following a number of senior appointments.
These include tapping veteran reality producer Lisa Levenson as exec VP of programming; Sally Cato as exec VP of its scripted division, Cineflix Studios; Vlad Wolynetz as prexy of production; and Camilla Lewis as managing director of Cineflix Prods. U.K.