Demos split leaders in ratings race

Led by the ”Billboard Music Awards,” ABC was the primetime leader Sunday among viewers 18-49, but it was a radically different story for those 50 and above thanks to CBS telepic ”Jesse Stone: Innocents Lost.”

According to preliminary nationals from Nielsen, even though ”Jesse,” starring Tom Selleck, managed only a 1.3 rating and 3 share in 18-49, it drew 13.7 million viewers overall, making it by far the night’s most-watched program. In the 50-plus demo, ”Jesse” had a 12.2 rating and 22 share from 9-11 p.m.

ABC’s presentation of ”Billboard” (2.9/8, 7.9 million) gave ABC strength in the final three hours of primetime, though it lost at 10 p.m. to the final hour of NBC’s two-hour ”Celebrity Apprentice” season finale (2.9/7, 8.4 million).

Fox’s season finale of ”Family Guy” (3.0/7, 5.8 million) at 9 p.m. was the night’s highest-rated program in 18-49. Other season finales for Fox included ”The Simpsons” (2.5/7, 5.3 million), ”Bob’s Burgers” (2.1/6, 4.3 million) and ”American Dad” (1.6/5, 3.6 million).

CBS ran two editions of ”60 Minutes,” the pair combining for a 1.5/5 rating in 18-49 and 10.5 million viewers overall. Presaging the ”Jesse Stone” numbers, ”60 Minutes” achieved an 8.5/17 in the 50-plus demo.

ABC started its night with ”America’s Funniest Home Videos” (1.5/5, 6.1 million), which beat out ”Dateline: NBC” (1.3/4, 5.0 million) at 7 p.m.

Preliminary 18-49 averages for the night: ABC 2.6/7, Fox 2.2/6, NBC 2.1/6, CBS 1.4/4, Univision 1.4/4.

In total viewers: CBS 12.1 million, ABC 7.4 million, NBC 6.5 million, Fox 4.6 million, Univision 3.7 million.

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