No replacement is yet set for daytime topper
CBS daytime topper Barbara Bloom is exiting the network.Bloom, whose contract was set to expire at the end of January, had been at the Eye for eight years, arriving from ABC where was co-head writer on the Alphabet sudser “Port Charles.” CBS’ daytime lineup has been dominant for decades. Sudser “The Young and the Restless” averages 5.2 million viewers, leads in the 18-49 demo and has been the No. 1 daytime drama for 22 years. “The Bold and the Beautiful” is No. 2 in total viewers and chatfest “The Talk,” which launched in the fall, averages 2.3 million. A network spokesperson said there is no timetable to hire a replacement. “With CBS daytime teed up for success and stability for many years ahead, the timing feels right for me to make a change now and seek something different,” Bloom said in a prepared statement. “The dramas have multi-year renewals, ‘The Price Is Right’ has great momentum with Drew (Carey), ‘Let’s Make Deal’ with Wayne Brady is firmly established and ‘The Talk’ is a growing franchise. I’ve been a writer, a producer and a programming executive, and now I’m excited to see what the next chapter has to offer.” Said CBS Entertainment president Nina Tassler: “Barbara artfully led CBS through several key transitions in her eight years here. She helped usher in a new era on ‘The Price Is Right’ with Drew Carey and guided delicate programming changes from two daytime dramas to successful game and talkshows while maintaining CBS’ leadership position in the daypart. All of these efforts have positioned CBS very well for the future. Daytime is successful, profitable, refreshed creatively and has more variety of programming for our audience. We wish Barbara tremendous success wherever her talents take her.”
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