This very well-executed ad for New Era (link via Yahoo! Sports) featuring Alec Baldwin of "30 Rock" and John Krasinski of "The Office" illustrates the challenges of timing: 1) Krasinski is talking trash on behalf of a Boston Red Sox team that has started the season 0-6, and 2) the "You will be dead in October" line, though it is tempered immediately after, is a little jarring in the wake of last week's violence at Dodger Stadium that left a Giants fan in a coma.

Still, Baldwin's analogies about the Yankees-Red Sox rivalry are well with the view.

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