Auds rush to Discovery’s ‘Gold’

Unscripted series drew 5.4 million Friday, topped night in demo

There’s gold in that thar show: Discovery Channel’s frosh hourlong unscripted skein “Gold Rush” is the network’s No. 1 series for the year, hitting 5.4 million viewers last Friday and pulling in a season-to-date average of 4.3 million.

Its Dec. 16 airing was cable’s most-watched program of the night and stood as the top-rated show on television — broadcast or cable — in adults 18-49 (2.1 rating/7 share), according to Nielsen.

In terms of contemporary economic worries, “Gold Rush” covers most of the bases: The series follows six laid-off casualties of the post-housing-crash economy from their hometown of Sandy, Ore. to Porcupine Creek, Ala., where they prospect for ever-more-valuable gold as they slowly consume the $150,000 they’ve scraped together for the expedition.

The show has scored steady gains over its eight segs; total viewership started off at a modest 3.3 million in October and broke the 4 million mark by Nov. 11. The numbers put the series up there — and above, for the moment — Discovery fixtures including “Deadliest Catch” and “American Chopper.”

Series, originally “Gold Rush Alaska,” is produced by Raw Television and is, oddly, not the only prospecting-themed reality show to be unveiled in the last few months. National Geographic Channel greenlit thirteen eps of “Goldfather” back in Sept.

“Gold Rush” also benefits from a robust online presence, with post-show online content serving some 2 million streams this season to date.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety