Spanish broadcaster Antena 3 has acquired free-to-air TV rights to upcoming ABC fantasy drama “Once Upon a Time.”
Created by “Lost” exec producers Adam Horowitz and Edward Kitsis, “Time” is a modern-day take on fairytales that bows Oct. 23 Stateside.
The high-profile series reinforces Antena 3’s bet on family-oriented content.
It has also picked up AMC Western “Hell on Wheels” and “Torchwood: Miracle Day,” a co-production by BBC Worldwide and cabler Starz.
“Day” continues Antena 3’s recent run in Brit TV fiction after picking up BBC Worldwide series “Sherlock” and “Upstairs Downstairs,” and scoring high ratings with ITV’s “Downton Abbey” (14.8 share; 2.9 million viewers).
Controlled by DeAPlaneta, the Antena 3 group encompasses core channel A3 plus Neox, Nova and Nitro.Last month, Antena 3 channels jointly nabbed a 16.5% aud share, the third best ranking in the Spanish free-to-air TV market, behind the Mediaset Espana group (28.7%) and pubcaster RTVE (22.2%).
Core channel Antena 3’s highlights in July included family friendly gamers “Ahora caigo,” the Spanish adaptation of NBC gameshow “Still Standing,” and “Atrapa un millon,” a local version of Endemol global hit quiz show “The Million Pound Drop.”