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LONDON — Discovery Networks Intl. and Unidad Editorial are collaborating on a free-to-air Spanish web, set to bow in January.
The yet-to-be-named factual entertainment channel will complement Discovery’s pay webs in Spain.
Content will focus on Discovery shows from around the world, alongside news and current affairs fare produced by Unidad Editorial.
Antonio Fernandez-Galiano, prexy of Veo Television and CEO of Unidad Editorial, said: “This is an important agreement with Discovery Networks, the biggest non-fiction media company in the world.”
Dee Forbes, prexy and managing director, Discovery Networks Western Europe, said, “The launch of a free-to-air channel in Spain gives us the opportunity to increase the size of our Spanish business and reinforces our commitment to the market.
“We have a predominantly pay TV business across Western Europe, but in some markets such as Spain, where digital terrestrial TV is the dominant platform, the addition of a free-to-air channel gives us an opportunity to share our content with the widest possible audience.”
Discovery’s other free channels are DMAX in Germany, Blighty’s Quest and Real Time in Italy.