Projects mark channel's first unscripted projects

AMC is getting into the unscripted TV business.

Having cornered the market on scripted production with cable hits like “Mad Men” and “Breaking Bad,” the Cablevision-owned channel has greenlighted two unscripted series.

Pilgrim Films & Television (“American Chopper”) will produce “Inside the DHS,” a look behind the scenes of the Department of Homeland Security.

After turning advertising into primetime drama on “Mad,” AMC will seek to do the same on the unscripted side with “The Pitch,” which follows real-life ad agencies competing for accounts. Producer is Studio Lambert.

The series will come under a new “Docu-Stories” brand, according to Joel Stillerman, senior VP original programming, production and digital content at AMC.

“The bar is so high on our scripted originals, we knew we needed not only great ideas as we entered a new genre, but also great storytellers with inspired visions,” he said.

Both orders are for eight one-hour episodes, with “DHS” set to air in the fourth quarter of this year while “Pitch” is set for sometime next year. AMC could elect to air “Pitch” alongside “Mad,” but no decision has been made yet, according to an AMC spokeswoman.

News was first reported by Deadline.

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