AlphaDogs delivers chocolate to Food Network

Also: Footage.net launches subscriber analytics site

Burbank based post house AlphaDogs Post Production completed work on “The Three Chocolatiers,” a new Food Network reality series that takes viewers inside the family business at Beverly Hills chocolate shop, Generations of Lee Gelfond.

Michael Brockhoff, the show’s exec producer, needed a one-stop shop to complete the show and picked AlphaDogs because it offers several services under one roof. AlphaDogs founder and prexy Terence Curren finished the color grading for the series.

The facility enhanced existing color using the Avid Symphony color correction toolset. Fortunately the footage was shot mostly in a controlled-lighting situation, which is unusual for reality shows. This allowed more time for finessing the color as opposed to just fixing it. “When the clients see how much better the show looks after color correction, they are always amazed at what the polishing step brings to their project,” said Curren.”

Re-recording mixer, Marcus Pardo handled the post audio for the series. Using Avid’s Pro Tools HD with Waves and Cedar plug-ins, he was able to sweeten the sound to the taste of the producers. “There’s a shot of a hand putting pieces of chocolate down, spelling out The Three Chocolatiers. I was able to record the sound of chocolate being placed into a pattern,” said Pardo.

Valerie Chow and Michael Brockhoff of TigerDog TV produce The Three Chocolatiers for The Food Network. The series follows Teri Abelson and her two grown daughters, Jennifer and Carrie, at the family owned business.

* * *

The stock footage biz continues to evolve as technology enables more features and services.

Stock, archival and news footage search engine Footage.net has launched a new subscriber analytics site, providing partners with instant access to key stats on site activity and user interaction with their data and content.

“Our content partners want immediate access to relevant data about their online marketing,” said Footage.net marketing head David Seevers. “Footage.net users are searching for footage, screening clips and sending zaps in growing numbers, and this new site lets our content partners track what’s happening with their data, clips and ads in real-time.”

Giving subscribers the ability to access and analyze site statistics is a key part of Footage.net’s ongoing effort to help subscribers make optimal use of its stock footage search platform.

The site can be used to monitor overall site traffic, track videos played and download reports. Armed with this data, users can see what’s working best on the site and gain insight into the type of stock footage that’s in demand.

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