NBC sees no traction for 'LOLA' return
Fox figures to win the rest of the weeks in demos this season, but CBS poked ahead in primetime last week behind the NCAA men’s basketball championship game and the top three scripted programs among young adults.Hoops action gave the Eye a dominant start to last week, and the net had a solid showing the rest of the way, including a winning Sunday with “The Amazing Race” and “Undercover Boss.” Though Fox’s “American Idol” again claimed the week’s top two series spots, CBS accounted for 11 of the top 25 programs in the key adults 18-49 demo — including the week’s top dramas in “NCIS” and “Criminal Minds” and the No. 1 comedy in “The Big Bang Theory.” Overall, according to Nielsen estimates that include same-night DVR playback, CBS led in adults 18-49 with a 2.7 rating/8 share to a 2.6/8 for Fox. They were followed by ABC (1.9/5) and Univision and NBC (both at 1.8/5, again tying for fourth place). CBS opened up some distance on second-place Fox in both adults 25-54 (3.5/9 to 3.1/8) and total viewers (11.2 million to 7.8 million). Leading the way for the Eye were dramas “NCIS” (3.8/11 in 18-49, 19.39m) and “Criminal Minds” (3.6/9, 14.08m) and comedy “The Big Bang Theory” (3.7/12, 11.40m). And on the unscripted front, “Survivor” (3.2/10. 10.94m), “Undercover Boss” (3.1/8, 11.24m) and “Amazing Race” (2.9/8, 10.48m) all made the top 20. Not so hot were the net’s recent additions of “Criminal Minds: Suspect Behavior” (2.1/6, 9.12m), which held just 58% of the original’s lead-in, and Friday dramedy “Chaos” (0.9/3, 5.73m), which ran fourth among the major nets in the night’s leadoff hour. At Fox, “House” and “Glee” aired repeats, but “American Idol” remained potent both with Wednesday’s perf episode (7.3/21 in 18-49, 23.13m) and Thursday’s results show (6.4/20, 21.54m). Following Wednesday’s 90-minute seg, the debut of laffer “Breaking In” (3.5/9, 9.82m) retained more of its “Idol” lead-in than any sitcom since “Til Death” four years ago. Also, “Bones” led its Thursday timeslot in demos (3.2/9, 10.58m), as did “Family Guy” on Sunday (3.3/9, 6.59m). ABC was led by “Dancing With the Stars” (4.7/12, 21.83m), which ranked fourth in 18-49 and second in total viewers, while lead-out drama “Castle” continues to look good closing out the night (2.8/7, 11.45m). On Sunday, the finale of “Secret Millionaire” (2.4/7, 9.33m) was down week to week, but the feel-good reality show’s six-week run provided the net with nice demo gains over “Extreme Makeover: Home Edition” of a year ago. NBC was led by reality shows “Celebrity Apprentice” (3.0/8 in 18-49, 8.23m) and “The Biggest Loser” (2.8/8, 7.57m), with the former logging the best 18-49 score of the week for a regular 10 p.m. program on any network (3.2/9). Ending their seasons were Monday drama “Harry’s Law” (1.4/3, 7.75m) and Friday reality series “Who Do You Think You Are?” (1.3/4, 5.73m); both are expected back next season. It was a quiet week on the cable front, with no program cracking the top 25 in adults 18-49 for the first time this season. Just missing the cut, though, were Monday’s “WWE Raw” on USA (2.3/6 in 18-49, 5.78m) and “Pawn Stars” on History (2.2/6, 5.95m) and Tuesday’s “Teen Mom: Check Up” special on MTV (2.1/6, 3.64m). Week’s most-watched cable show was Nick’s “iCarly” (1.5/5 in 18-49, 7.36m), which drew 3.5 million kids 2-11 and also topped every Saturday series (broadcast or cable) in 18-49. At AMC, “The Killing” (2.56 million) retained 94% of its premiere aud of the prior week (2.72m), and ReelzChannel’s finale of mini “The Kennedys” (1.47 million) was up from its bow one week earlier (1.33 million). Not holding up as well was “Camelot” on Starz, whose 854,000 viewers Friday repped a 24% decline from its opener (1.13 million). On the sports side, ESPN scored Sunday with its first Red Sox-Yankees game of the season (1.7/5 in 18-49, 4.70m), which became the net’s most-watched baseball game since a contest between the same teams in August 2009.
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