New net targets 18-34 age demo
TORONTO — Disney-ABC Television Group and Toronto-based Corus Entertainment are launching ABC Spark — a millennial-targeted channel built on ABC Family content — in Canada in spring.
Corus has applied for a Category B service license, which covers pay and specialty channels but does not have guaranteed cable carriage. It will announce broadcast details in the coming weeks. The Spark deal is a first for the two companies.
The 15- to 34-year-old demographic, a.k.a. millenials, constitutes more than 30% (nearly 10 million) of Canada’s population.
“As the leader in millennial programming, we’re thrilled to join Corus in bringing our successful series and resonant millennial brand to Canada,” said ABC Family prexy Michael Riley.
Shows in the deal include “Make It or Break It,” “Melissa & Joey,” “The Lying Game” and “The Secret Life of the American Teenager.” Corus’ TV channels include YTV, Treehouse, W Network and HBO Canada among others. Corus also owns animation company Nelvana, publisher Kids Can Press and several radio stations and is a publicly traded company.
“Bridging the gap between our kids and women’s networks, ABC Spark will be a national service with compelling programming directed at the fast-expanding millennial generation,” said Corus TV prexy Doug Murphy in a statement.