ABC Family turns on ‘Switched’

Family drama bows to best-ever premiere scores for net

ABC Family’s hot run with scripted skeins continued Monday night with a network-record bow for “Switched at Birth.”

Taking advantage of a potent lead-in from “The Secret Life of the American Teenager,” the well-reviewed family drama “Switched” opened to a promising 1.3 rating/3 share in adults 18-49 and 3.3 million viewers overall in the 9 o’clock hour, according to Nielsen. It fared even better, of course, in the net’s core demos including women 18-34 (2.2/6) and persons 12-34 (1.7/5).

The show set records for an ABC Family original series premiere in most key categories while logging the net’s best-ever scores in Monday’s 9 o’clock hour in adults 18-34 (1.5/4), women 18-49 (2.0/5) and women 18-34.

Including a 10 p.m. quickie repeat, the show drew nearly 5 million viewers on the night.

Also of note Monday was a rather quiet regular-slot debut for MTV’s “Teen Wolf” (0.5/1 in 18-49, 1.47m), which lagged the “Switched” repeat at 10. “Wolf” had opened to about 2.2 million with its special post-“MTV Movie Awards” preview episode on Sunday night.

And on the reality front Monday, History’s “Pawn Stars” surged to socko numbers at 10:30 p.m. for the second of two episodes (2.6/8, 7.25m), leading all of television in most categories.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety

Loading