Family drama bows to best-ever premiere scores for net
ABC Family’s hot run with scripted skeins continued Monday night with a network-record bow for “Switched at Birth.”
Taking advantage of a potent lead-in from “The Secret Life of the American Teenager,” the well-reviewed family drama “Switched” opened to a promising 1.3 rating/3 share in adults 18-49 and 3.3 million viewers overall in the 9 o’clock hour, according to Nielsen. It fared even better, of course, in the net’s core demos including women 18-34 (2.2/6) and persons 12-34 (1.7/5).
The show set records for an ABC Family original series premiere in most key categories while logging the net’s best-ever scores in Monday’s 9 o’clock hour in adults 18-34 (1.5/4), women 18-49 (2.0/5) and women 18-34.
Including a 10 p.m. quickie repeat, the show drew nearly 5 million viewers on the night.
Also of note Monday was a rather quiet regular-slot debut for MTV’s “Teen Wolf” (0.5/1 in 18-49, 1.47m), which lagged the “Switched” repeat at 10. “Wolf” had opened to about 2.2 million with its special post-“MTV Movie Awards” preview episode on Sunday night.
And on the reality front Monday, History’s “Pawn Stars” surged to socko numbers at 10:30 p.m. for the second of two episodes (2.6/8, 7.25m), leading all of television in most categories.