BBC America tapped Nick Ascheim as senior vice president digital media to oversee the commercial growth of the North American edition of BBC.com. Ascheim comes to the cabler after serving in senior digital posts at the Associated Press and NYTimes.com.The Independent Film and TV Alliance has named Jennifer Garnick veep of communications and upped Robin Burt to veep of marketing and membership. Garnick joins the trade org from Buzzmedia, where she was VP of talent and publicity. Burt, previously director of marketing, has been with IFTA since 2003. Exclusive Media Group has hired Dan Stutz as executive VP of business and legal affairs. Stultz was previously exec veepee of business and legal affairs for the Film Department. Prior to the Film Department, Stutz was senior veep for Yari Film Group. Robb Weller has joined Musl TV as exec vice president, programming and production. A former on-air host, Weller remains a partner in Weller/Grossman Prods. and has co-hosted HGTV’s coverage of the Rose Parade for 11 years. NCircle Entertainment has named Lisa Arlen vice president of sales and marketing. Arlen has worked in sales, marketing and product development positions for such major kids’ brands as Barney, the Wiggles, Barbie and Hot Wheels. She was with HIT Entertainment for 14 years and before that with Mattel.