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Variety Group buys TV Tracker

Acqusition follows plan to provide high value data tools

Variety Group has concluded a deal to buy TVtracker, the entertainment research and data-tracking firm. The move is part of Variety’s plan to provide high-value data tools.

TVtracker, founded in 1999 by Mark Hoebich, tracks and analyzes all aspects of U.S. filmed entertainment, including television, feature film and digital entertainment, with coverage of everything from pilot pickups and series orders to motion picture development and post-production.

The TVtracker staff will move a few miles from their office on Crescent Heights Boulevard to join join the team in Variety’s L.A. office on Wilshire Boulevard.

“We have worked closely with Mark Hoebich and his team for some years and have been very impressed with what they do and the value they can bring to our existing workflow data products,” said Variety Group president Neil Stiles. “Mark and his team have built an impressive business that is clearly the leader in TV development information as well as first-class film information.”

Stiles added that the move represents “a major step forward” in the organization’s expansion, since TVtracker will provide key data that is integrated into the workflow of entertainment industry execs.

Variety is growing its offerings beyond up-to-the-minute news and information with additional subscription-based services like TVtracker.

“Research and data services are a centerpiece of Variety’s online strategy,” said Jennifer Collins, digital general manager for Variety. “We feel TVtracker’s service is exceptional and is an excellent fit with Variety, which is known for delivering consistent quality.”

Those who count on the TVtracker service today will be able to rely on uninterrupted service during the transition period and thereafter.

“We’re thrilled to be joining Variety and count this as a win for TVtracker.com and its customers,” Hoebich said. “Our subscribers will benefit from Variety’s unrivaled pedigree and their aggressive, entrepreneurial approach to tackling the challenges faced by our industry.” – — Variety staff

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