Green & Millar: Shifting the Paradigm

Youth Impact Report 2011: Primo Percenters

Impact: The Abrams Artists duo significantly upgraded their act by signing with Paradigm.
Next: Kristi Lauren plays Jaime Pressly’s 16-year-old daughter on Fox’s upcoming sitcom “I Hate My Teenage Daughter.”
Causes: Support such child-focused charities as St. Jude, Make a Wish, Camp Ronald McDonald and Starlight Foundation.

After starting the youth department 16 years ago at the boutique Abrams Artists, powerhouse youth agent Wendi Green and partner Jennifer Millar (whom Green hired 13 years ago) moved to major player Paradigm this past summer, bringing with them such A-list clients as Angus T. Jones (“Two and a Half Men”) and China Anne McClain (“A.N.T. Farm”).

The move, which Green describes as “a really big deal for both us and our clients,” has already proved a smart business decision for the team. Notes Millar, “We don’t just view our clients as ‘youth talent,’ and Paradigm offers us incredible crossover opportunities and possibilities across all departments. Now we have access to a full literary department, endorsements, theatrical, music.”

The longtime duo — who split casting directors but otherwise do everything together, including signing new talent and strategizing their charges’ career paths and goals — count many key kids among their clients, including Maxim Knight (“Falling Skies”) and sisters Vanessa and Laura Marano. While Vanessa appears on “Switched at Birth,” Laura has a lead role on Disney Channel’s “Austin & Ally.”

“It’s great they both have their own series now,” Green says.

Over the past two decades, Green has seen big changes in the youth market. “It’s far more kid-friendly now,” she stresses. “Kids have huge box office openings, families want more kid-friendly shows and movies, and youth talent is now rising to the top. Before, kids were used as props on TV shows. Now they’re used as stars.”

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Scene News from Variety