NBCUniversal’s Spanish-language unit Telemundo Media has tapped former Univision exec Alina Falcon as senior exec VP of news and alternative programming.
Falcon, who has been in the Hispanic media biz for 28 years, will join in early December, reporting to Telemundo Media prexy Emilio Romano, who was recruited in September.
“Alina brings to the Telemundo executive team a wealth of experience and proven track record in news management and in leading large operations in the Spanish-language media world,” Romano said.
Falcon’s responsibilities at Telemundo will include overseeing network and station news operations, on-air talent development and positioning as well as alternative and reality programming including flagship courtshow “Caso cerrado con Ana Maria Polo” and daily morning program “Levantate.”
Falcon held various positions at Univision, including a stint as news prexy from March to December 2010, when she was replaced by Isaac Lee. Most recently, she served as senior adviser to Univision Networks prexy Cesar Conde.
Prior to this role, Falcon served from 2005-10 as exec VP and operating manager of Univision, overseeing all of the network’s operations as well as the development and execution of all domestic inhouse production.
Previously, she was exec VP and operating manager of Univision sister web TeleFutura from 2002-05 and was senior VP and director of Univision News from 1993-2002.
Falcon was one of the few remaining top execs from Univision’s previous administration under former owner-chairman Jerrold Perenchio.
She followed Ray Rodriguez, then prexy and chief operating officer, who ankled not long after a consortium of equity investors, led by media baron Haim Saban, acquired Univision for $13.7 billion in 2006.