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BSkyB’s Lenz jumps ship

3D TV sage joining Malaysian feevee operator Astro

LONDON — The exec who helped pioneer BSkyB’s move into 3D is leaving the U.K. paybox.

Brian Lenz, the satcaster’s director of product design and development, will join Malaysian pay TV platform Astro in December as chief innovation officer.

As well as 3D, Lenz was a key mover in the launch of Sky Anytime Plus, the broadband-delivered VOD initiative, and Sky Go, which gives subscribers access to Sky TV on mobile devices.

Lenz joined BSkyB in 2007 from cable rival Virgin Media, and worked previously for Disney. BSkyB is seeking a replacement.

The paybox bowed what it described as Europe’s first 3D channel last October. Thanks to such shows as “Flying Monsters 3D,” fronted by David Attenborough, BSkyB has left its rivals standing in 3D TV in Blighty.

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