Company to exploit properties across all platforms
ROME — Italy’s Atlantyca Ent., licenser of multi-million dollar kiddie TV series “Geronimo Stilton,” is merging with prominent Milan-based children’s publishing outfit Dreamfarm in a move aimed at exploiting children properties across new media platforms.The new company, called Atlantyca Dreamfarm, is looking to move into “a transmedia model that accommodates electronic media platforms such as the Internet, e-readers, gaming devices, television and emerging new technologies,” Atlantyca Ent. prexy Pietro Marietti said in a statement. The deal, which will allow Atlantyca to produce and develop new properties, pairs Marietti, founder of Italian publisher Edizioni Piemme, with Dreamfarm owner Marcella Drago, a former Piemme exec. The Atlantyca Dreamfarm team will also comprise Italo author Pierdomenico Baccalario, whose book series “Century” — published by Piemme in Italy and by Random House Stateside — is being developed as a feature film by Atlantyca and U.S. producer Ellen Goldsmith-Vein (“The Spiderwick Chronicles”). Atlantyca’s widely distributed the “Geronimo Stilton” TV series, about the adventures of an intellectual mouse in the big city. It is co-produced by Atlantyca Ent. and France’s MoonScoop.