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Beckerman, Soto, Goi

Commercial and music video house Hello and Company has added Lenny Beckerman as head of film and television. Beckerman comes to Hello after 11 years at Anonymous Content, where he helped found the management department. He produced Tony Kaye’s docu “Lake of Fire” and is exec-producing Andrew Douglas’ “U Want Me 2 Kill Him?” starting in mid-July. At Hello Beckerman will package and produce projects with company partners Michael Karbelnikoff and Graham Henman. He’ll continue to rep writers/directors as well as work with Hello’s roster of directors, which numbers 20 helmers. The release announcing Beckerman’s transition stated that it is unknown which clients he will take with him.

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Marie Soto was named exec producer at visual effects house Spatial Harmonics Group. She will manage new business development and sales for the company, whose recent work includes vfx for “Green Lantern” and advertising projects for AT&T, Lexus and Toyota. Soto’s background includes senior production and sales roles with Belief Design, Riot and @radical media. SHG was founded last year by Wayne England, creative director and vfx supervisor. Operations director Will Shepherd and tech director Attila Zalanyi joined soon thereafter

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Michael Goi was elected to a third term as president of the American Society of Cinematographers. Other ASC officers voted in are VP’s Richard Crudo, Owen Roizman and John C. Flinn, III; treasurer Victor J. Kemper; secretary Fred Goodich; and sergeant at arms Stephen Lighthill. Members elected to the ASC board of governors include John Bailey, Stephen H. Burum, George Spiro Dibie, Richard Edlund, Fred Elmes, Francis Kenny, Isidore Mankofsky, Robert Primes, Kees Van Oostrum, Haskell Wexler and Vilmos Zsigmond.

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Systems integrator Advanced Broadcast Solutions hired Dave Spraker as account exec… Jörg Heise has joined Riedel Communications as COO… Digital cinema projection systems maker Christie has brought on board Paul Salvini as chief technology officer.

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