Director Christine Jeffs signed with commercial production company Xenon for exclusive U.S. spot representation. With a reputation for storytelling talent and eliciting good actor performance, her career has been focused on features. She directed 2008 indie “Sunshine Cleaning,” starring Amy Adams, Emily Blunt and Alan Arkin; “Sylvia” a 2003 pic about Sylvia Plath and Ted Hughes starring Gwyneth Paltrow and Daniel Craig; and 2002′s “Rain,” her directorial debut, which had its world premiere in the Directors Fortnight at the 2001 Cannes Film Festival. In that year she was named one of Variety’s 10 Directors to Watch. Before joining Xenon, Jeffs was repped for spots by Saville Productions. Her career began as an assistant director in New Zealand.
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Jeff Barnes, until recently CEO of The Computer Café Group, has joined vfx house Digital Domain as VP, general manager of stereo vfx production. DD parent Digital Domain Media Group acquired In-Three in 2010 to integrate its proprietary Dimensionalization technology into Digital Domain’s vfx and digital production services, and to offer new 2D-to-3D conversion services. Barnes co-founded The Computer Café Group in 1993 and oversaw the operations of its feature film vfx unit and commercial studio The Syndicate. His credits span more than 85 films, including “Alice in Wonderland,” “Harry Potter and the Forbidden Journey” and “Spider-Man 3.”
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Tracey Farrar joined cloud-based, self-service rendering systems provider Render Rocket as VP, biz development, charged with growing the company’s media and entertainment customer base, expanding into new markets and developing strategic partnerships. Render Rocket supplies a computer network that vfx, animation, cgi and other providers can use in lieu of an expensive owned render farm. Prior to GPL, Farrar managed sales for render farm manager PipelineFX and its Qube system.