Video site to feature artist-curated playlists, concert calendars
After years of being widely repurposed as a music streaming service by users, YouTube is aggressively embracing that role by launching a dedicated music page.
The Google-owned video site’s music page kicks off today with a series of videos curated by the Red Hot Chili Peppers, with Lady Gaga, David Guetta, Eminem and Royce da 5’9” all taking turns as resident VJs through the weekend. Music mags Spin and Vice will also contribute curated video playlists.
The YouTube music page will also compile a rolling top 100 chart of the site’s most popular videos, as well as a feature announcing upcoming concerts in the user’s area (through a partnership with SongKick) and a list of recommended videos based on a user’s past search history.