You will be redirected back to your article in seconds

Top music managers launch Primary Violator

Endeavor is joint venture from Larry Mestel and Chris Lighty

Larry Mestel’s Primary Wave Music and Chris Lighty’s Violator Management are merging their talent management interests into a new entity, Primary Violator.

Primary reps Cee Lo Green, Ginuwine, Eric Benet, Goodie Mob and Wilson Phillips, among others. Violator’s top acts include 50 Cent, Mariah Carey, LL Cool J and Soulja Boy.

New unit will employ Primary Wave’s inhouse branding company Brand Synergy Group and digital marketing company BrightShop and Lighty’s Brand Asset Group, plus Mestel’s inhouse film, TV, videogame, advertising and TV development team. Separately, Primary Wave operates a prominent indie publishing arm.

Before starting Primary Wave, CEO Mestel held down exec positions at Island, Arista and Virgin. Before founding Violator, CEO Lighty worked with Russell Simmons and Lyor Cohen at Rush Management and Def Jam Records.

Also partnered in the endeavor is Primary Wave Talent Management prexy Michael “Blue” Williams, whose former clients included OutKast, Faith Evans, Macy Gray, Nick Cannon and Monica.

More Music

  • Bradley Cooper Robert De Niro

    Bradley Cooper on His Secret Pact With Lady Gaga for 'A Star is Born'

    Larry Mestel’s Primary Wave Music and Chris Lighty’s Violator Management are merging their talent management interests into a new entity, Primary Violator. Primary reps Cee Lo Green, Ginuwine, Eric Benet, Goodie Mob and Wilson Phillips, among others. Violator’s top acts include 50 Cent, Mariah Carey, LL Cool J and Soulja Boy. New unit will employ […]

  • *NSYNC30TH ANNIVERSARY CELEBRATION OF MICHAEL JACKSON'S

    *NSYNC Immersive Experience Headed to Hollywood Ahead of Walk of Fame Star Dedication

    Larry Mestel’s Primary Wave Music and Chris Lighty’s Violator Management are merging their talent management interests into a new entity, Primary Violator. Primary reps Cee Lo Green, Ginuwine, Eric Benet, Goodie Mob and Wilson Phillips, among others. Violator’s top acts include 50 Cent, Mariah Carey, LL Cool J and Soulja Boy. New unit will employ […]

  • Swedish Dj Avicii Performs Performs on

    Avicii Mourned at Coachella by Musicians, Fans, Industry

    Larry Mestel’s Primary Wave Music and Chris Lighty’s Violator Management are merging their talent management interests into a new entity, Primary Violator. Primary reps Cee Lo Green, Ginuwine, Eric Benet, Goodie Mob and Wilson Phillips, among others. Violator’s top acts include 50 Cent, Mariah Carey, LL Cool J and Soulja Boy. New unit will employ […]

  • Avicii

    Police Say 'No Criminal Suspicion' in Avicii's Death (Report)

    Larry Mestel’s Primary Wave Music and Chris Lighty’s Violator Management are merging their talent management interests into a new entity, Primary Violator. Primary reps Cee Lo Green, Ginuwine, Eric Benet, Goodie Mob and Wilson Phillips, among others. Violator’s top acts include 50 Cent, Mariah Carey, LL Cool J and Soulja Boy. New unit will employ […]

  • Ariana Grande performs "Be Alright" during

    Watch Ariana Grande's Surprise Performance at Coachella

    Larry Mestel’s Primary Wave Music and Chris Lighty’s Violator Management are merging their talent management interests into a new entity, Primary Violator. Primary reps Cee Lo Green, Ginuwine, Eric Benet, Goodie Mob and Wilson Phillips, among others. Violator’s top acts include 50 Cent, Mariah Carey, LL Cool J and Soulja Boy. New unit will employ […]

  • Coachella Recreated Eminem's 'Mom's Spaghetti'

    Coachella Recreated Eminem's 'Mom's Spaghetti' Because of Course It Did

    Larry Mestel’s Primary Wave Music and Chris Lighty’s Violator Management are merging their talent management interests into a new entity, Primary Violator. Primary reps Cee Lo Green, Ginuwine, Eric Benet, Goodie Mob and Wilson Phillips, among others. Violator’s top acts include 50 Cent, Mariah Carey, LL Cool J and Soulja Boy. New unit will employ […]

More From Our Brands

Access exclusive content