Top music managers launch Primary Violator

Endeavor is joint venture from Larry Mestel and Chris Lighty

Larry Mestel’s Primary Wave Music and Chris Lighty’s Violator Management are merging their talent management interests into a new entity, Primary Violator.

Primary reps Cee Lo Green, Ginuwine, Eric Benet, Goodie Mob and Wilson Phillips, among others. Violator’s top acts include 50 Cent, Mariah Carey, LL Cool J and Soulja Boy.

New unit will employ Primary Wave’s inhouse branding company Brand Synergy Group and digital marketing company BrightShop and Lighty’s Brand Asset Group, plus Mestel’s inhouse film, TV, videogame, advertising and TV development team. Separately, Primary Wave operates a prominent indie publishing arm.

Before starting Primary Wave, CEO Mestel held down exec positions at Island, Arista and Virgin. Before founding Violator, CEO Lighty worked with Russell Simmons and Lyor Cohen at Rush Management and Def Jam Records.

Also partnered in the endeavor is Primary Wave Talent Management prexy Michael “Blue” Williams, whose former clients included OutKast, Faith Evans, Macy Gray, Nick Cannon and Monica.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0


    Leave a Reply

    No Comments

    Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

    Fill in your details below or click an icon to log in: Logo

    You are commenting using your account. Log Out / Change )

    Twitter picture

    You are commenting using your Twitter account. Log Out / Change )

    Facebook photo

    You are commenting using your Facebook account. Log Out / Change )

    Google+ photo

    You are commenting using your Google+ account. Log Out / Change )

    Connecting to %s

    More Music News from Variety