Music service MOG set for BMWs, Minis

Move marks first on-demand music integration in cars

Music streaming service MOG will be available in 2011 model BMW and Mini vehicles, the company announced Tuesday, making it the first to launch on-demand music integration into cars.

Available in any 2011 BMW or Mini equipped with the BMW Apps or Mini Connected options, respectively, the integration will allow MOG subscribers to control music selections though the car’s in-dash entertainment system. To connect, MOG users must subscribe to the $9.99 monthly tier and have the appropriate smartphone app.

“People listen to music more while driving than anywhere else, so it was critical for us to offer MOG in the car,” said MOG senior VP of business development Drew Denbo in a statement.

Indeed, in-dash integration in cars has long been a target for Internet radio provider Pandora, which has been pursuing partnerships with auto manufacturers for several years. With on-demand services proving an increasingly competitive arena, MOG’s early advantage here could prove to be significant.

More Music

  • Drake Adult Swim Upfront party

    Drake Drops Two New Songs: 'God's Plan' and 'Diplomatic Immunity' (Listen)

    Music streaming service MOG will be available in 2011 model BMW and Mini vehicles, the company announced Tuesday, making it the first to launch on-demand music integration into cars. Available in any 2011 BMW or Mini equipped with the BMW Apps or Mini Connected options, respectively, the integration will allow MOG subscribers to control music […]

  • Fredo SantanaLollapalooza Festival, Chicago, America -

    Rapper Fredo Santana Dead at 27

    Music streaming service MOG will be available in 2011 model BMW and Mini vehicles, the company announced Tuesday, making it the first to launch on-demand music integration into cars. Available in any 2011 BMW or Mini equipped with the BMW Apps or Mini Connected options, respectively, the integration will allow MOG subscribers to control music […]

  • Rihanna France Concert Canceled

    Rihanna to Perform at Grammys With DJ Khaled and Bryson Tiller

    Music streaming service MOG will be available in 2011 model BMW and Mini vehicles, the company announced Tuesday, making it the first to launch on-demand music integration into cars. Available in any 2011 BMW or Mini equipped with the BMW Apps or Mini Connected options, respectively, the integration will allow MOG subscribers to control music […]

  • Tom Petty Died of Accidental Overdose,

    Tom Petty's Family Says He Died of Accidental Overdose

    Music streaming service MOG will be available in 2011 model BMW and Mini vehicles, the company announced Tuesday, making it the first to launch on-demand music integration into cars. Available in any 2011 BMW or Mini equipped with the BMW Apps or Mini Connected options, respectively, the integration will allow MOG subscribers to control music […]

  • RCA Records Names John Fleckenstein, Joe

    John Fleckenstein and Joe Riccitelli Upped to Co-Presidents at RCA Records

    Music streaming service MOG will be available in 2011 model BMW and Mini vehicles, the company announced Tuesday, making it the first to launch on-demand music integration into cars. Available in any 2011 BMW or Mini equipped with the BMW Apps or Mini Connected options, respectively, the integration will allow MOG subscribers to control music […]

  • swint disney

    Disney Hires Apple Veteran to Launch Its Netflix Killer (EXCLUSIVE)

    Music streaming service MOG will be available in 2011 model BMW and Mini vehicles, the company announced Tuesday, making it the first to launch on-demand music integration into cars. Available in any 2011 BMW or Mini equipped with the BMW Apps or Mini Connected options, respectively, the integration will allow MOG subscribers to control music […]

More From Our Brands

Access exclusive content